Butterfly Garden 2

Two Eastern Comma butterflies dance gracefully in the air, their wings adorned with a vibrant mosaic of warm oranges, deep browns, and earthy blacks. As they flutter, the delicate ivory-white lilac blossoms, reminiscent of miniature clouds, enhance the scene with their ethereal beauty.

"Butterfly Garden 2" by Hailey E. Herrera, watercolor batik, 18"X24"


The Grand Opening of 220 Fine Art at Wimberley

Thank you all for coming out to celebrate the grand opening of 220 Fine Art at Wimberley! It has been a great turnout over the past two days, and today is the last day of the event.

220 Fine Art is not just another gallery. As the newest high-end gallery in Wimberley, it represents 15 talented artists, and I am delighted to be one of them. The gallery features a carefully curated collection of artwork that showcases a diverse range of styles and mediums. Join us in experiencing the exceptional creativity and craftsmanship on display.


Queen Anne's Lace Lover

On a beautiful summer day, the sun's warm glow illuminates the meadow, while the air carries the sweet fragrance of Queen Anne's Lace flowers. Underneath the clear sky, a colorful butterfly gracefully dances from petal to petal among the abundant blooms.

"Queen Anne's Lace Lover" by Hailey E. Herrera, watercolor batik, 12"X16"


Blue Morpho

New Artwork: Among the pastel colors of the swaying grain stalks, a solitary vibrant blue morpho butterfly stands out. Silhouettes of dragonflies add an enchanting backdrop, creating a captivating scene. This painting captures a fleeting moment of magic, a dance of nature in motion.

“Blue Morpho” by Hailey E. Herrera, watercolor batik, 12”X16”


Bluebonnets and Yucca 2

New Artwork: In the springtime of Texas, the landscape undergoes a breathtaking transformation as the countryside gets blanketed by a sea of bluebonnets. The vibrant blue flowers create a stunning contrast against the surrounding field, where the spiky leaves of yucca plants add pops of yellow-green.

As you gaze into the distance, you can spot prickly pears dotting the horizon, their succulent pads radiating in the warm sunlight. The picturesque scene is further enhanced by the presence of trees in the distance, creating a beautiful backdrop.

Bluebonnets and Yucca 2”, watercolor batik by Hailey E. Herrera, 18”X24”


Freshwater Angelfish

New Artwork: The freshwater angelfish (Pterophyllum scalare) gracefully swims through the sea weeds, its vibrant blue fins delicately brushing against the plants as it playfully glides through the bubbles. This creates a whimsical and enchanting underwater scene, where the presence of water bubbles and sea weeds enhances the overall visual appeal, adding to the mesmerizing beauty of the aquatic environment.

Freshwater Angelfish” by Hailey E. Herrera, watercolor on Arches paper, 9”X12”


GRAND OPENING: New Gallery in Wimberley, Texas

I am delighted to announce that my work will now be represented by the 220 Fine Art Gallery in picturesque Wimberley, Texas!

Join us for the grand opening on Friday, June 23, 2023! During the three-day event, enjoy a casual champagne reception on Friday from 4-7 PM, Saturday from 4-7 PM, and Sunday from 1-4 PM. Following the grand opening, the gallery will be open daily from 11 AM to 5 PM and on weekends from 10 AM to 6 PM.

Visit us at 220 Old Kyle Rd., Wimberley, Texas, and immerse yourself in the beauty of art. Looking forward to seeing you at the grand opening!

220 Fine Fine Art Gallery, Wimberley, Texas


The Art of Texas Parks: The traveling art exhibit at the Houston Museum of Natural Science.

As June brings forth the scorching Texas heat, an extraordinary art exhibition awaits those seeking refuge from the elements in the vibrant city of Houston. The Houston Museum of Natural Science is currently hosting the captivating "Art of Texas Parks" traveling exhibit, showcasing over 30 stunning state parks masterfully portrayed by Texas' finest artists.

Running until October 1, 2023, this visual arts survey also features my own painting, "Lake Raven in Spring, Huntsville State Park" which was acquired by the esteemed Texas art collectors, Bill and Linda Reaves, through Foltz Fine Art. It is an honor to have my work displayed alongside such remarkable talent at the Houston Museum of Natural Science.

As you explore this exhibition, allow the artworks to transport you to the serene landscapes and vibrant colors of Texas' state parks. Immerse yourself in the beauty of nature as interpreted by these gifted artists, and consider acquiring the commemorative book or supporting the sale of artwork to contribute to the preservation and enhancement of Texas State Parks, facilitated by the Texas Parks and Wildlife Foundation.

Embrace this unique opportunity to experience the fusion of art and nature, as the "Art of Texas Parks" invites you to appreciate the splendor of the Lone Star State while supporting its conservation efforts

“Lake Raven in Spring, Huntsville State Park” by Hailey E. Herrera, watercolor batik, 30”X40”, collection of Bill and Linda Reaves.


Rusty Windmill

New Artwork: A rusty windmill stood against a serene blue sky, its weathered blades motionless. Up close, the faded colors and chipped paint created a rustic texture, telling stories of time gone by. The windmill's presence captured the enduring beauty found in the delicate interplay of decay and nostalgia, a reminder of the passage of time.

#windmill #rural #southwest #watercolor

“Rusty Windmill” by Hailey E. Herrera, watercolor on Arches paper, 9”X12”


Stage Fright by Denver-based band, Better Weather

CHECK IT OUT: The second single, "Stage Fright" by Denver-based band, Better Weather has been released on April 19. I contributed to their single cover. You can hear it here: https://soundcloud.com/better.../stage-fright-single-version

Producer/Songwriter/Vocalist Skyler McCoy implements strings, french horn, oboe, a suite of synthesizers and guitars, and vocal harmonies to craft Better Weather's sound. Cover: Maroon Reverie-Indigo by Hailey E. Herrera.


The Art of Texas Parks and PBS SHOW | Painters Celebrate Parks.

My paintings, “Lake Raven in Spring, Huntsville Sate Park” and “View Beyond Dogwood, Mission Tejas State Park” are featured in the recent Video by Texas Parks & Wildlife, “PBS SHOW | Painters Celebrate Parks, Hawk Watcher, East Texas Wilderness”. https://www.youtube.com/watch?v=tHP1uh1TFJY

“View Beyond Dogwood, Mission Tejas State Park” by Hailey E. Herrera, watercolor batik, 30”X40”, Collection of Linda and Bill Reaves.

“View Beyond Dogwood, Mission Tejas State Park” is being hung at the Bob Bullock Texas State History Museum for the exhibition, “Art of Texas State Parks”.


A new painting, "Bison Jam" by Hailey E. Herrera.

A group of wild bison is walking along a roadway in Big Bend National Park, blocking the road. Over 30 million bison once roamed in Big Bend but they were declined to less than 500 by 1900 and were mostly extirpated in Big Bend. It is an imaginary scene how it might be if they were to roam freely in the park again like they do in Yellowstone National Park today.

#bison #americanbuffalo #wildlife #animal #fluffycows, #bigbend #texasparksandwildlife #watercolor #haileyherrera

“Bison Jam” by Hailey E. Herrera, watercolor batik, 30”X40”


Spring Prelude Series

An old lone oak tree standing in a field of bluebonnets and other wildflowers. These painting capture the beauty of spring with an array of colorful wildflowers and a majestic oak tree. The serene presence of the lone oak evokes a sense of tranquility, inviting viewers to immerse themselves in the wonders of nature's rejuvenation during the season.

Spring Prelude 1 (Top Left), Spring Prelude 2 (Top Right), Spring Prelude 3 (Bottom Left), and Spring Prelude 4 (Bottom Right), watercolor batik, 12”X16”


Texas State Parks 100 Years Reception

I was invited to the Texas State Parks 100 Years reception at Bullock Museum as one of the centennial artists. Here are a few scenes from the last night reception with special guests, Governor Greg Abbott, Arch H. "Beaver" Aplin III Chairman, Texas Parks & Wildlife Commission, the owner of Buc-ee's, Dr. David Yoskowitz, Executive Director, Texas Parks & Wildlife Department, Rodney Franklin, Director of State Parks, Texas Parks & Wildlife Department.

A Short Communication with Laura Mallonee from Texas Monthly

In honor of the Centennial Celebration of Texas State Parks, the Bullock Texas State History Museum hosted a new traveling art exhibit. The exhibit will travel to several museums later this year, including the Houston Museum of Natural Science and the Panhandle Plains Museum in Canyon. I had a short email communication with Texas Monthly about my batik process:

“I am happy to share my watercolor batik process for the painting, View Beyond Dogwood. Watercolor batik is a technique that combines melted wax and watercolors painted on rice / Mullberry paper where wax acts as a resist. I first created a design combining photos of dogwood and the Spanish mission building at Mission Tejas State Park. Then, melted wax is applied to the area where I want to establish the whites and lights in the final painting, for example, the white area of dogwood petals, sunlit leaves, roof, etc. I applied watercolor wet-in-wet washes on rice paper with lighter colors. I worked through to the darkest, using a sequence of wax, paint, and dry. I repeated this process until I achieved the result I wanted. Finally, I placed the painting between blank newspaper ironing to remove the excess wax with heat. I repeat until the excess wax is removed”


A few examples of SEO techniques you can use on FAA

Search Engine Optimization (SEO) techniques refer to a set of strategies and tactics used to improve the visibility and ranking of a website or web page in search engine results pages (SERPs).

When it comes to your artwork on Fine Art America (FAA), SEO techniques can be used to optimize your listings and make them more discoverable by potential buyers. Here are a few examples of SEO techniques you can use on FAA:

  1. Use keywords in your title and description: Use relevant keywords in the title and description of your artwork to make it more searchable by potential buyers.

  2. Use tags: Use relevant tags to describe your artwork and make it easier for buyers to find your work when searching on FAA.

  3. Use alt-text for images: Use alternative text to describe the images of your artwork, this will help search engines understand the content of your images and make them more discoverable in image search results.

  4. Use titles for your images: Use descriptive titles for your images that include keywords relevant to the artwork.

  5. Use backlinks: Use backlinks from other websites or social media platforms to direct traffic to your FAA listings and improve their visibility.

By implementing these SEO techniques, you can increase the chances of your artwork appearing higher in search results and make it more discoverable by potential buyers on Fine Art America.


How do my artwork get found on Fine Art America?

My painting “American Buffalo III” has been featured on the front page of Fine Art America / Pixels and Pixel Licensing in July 2014. I joined Fine Art America in 2012, and my first sale was a print of "Poppies" in that same year.

From 2021 to the present, I've been honored as a featured artist among over a million artists on Fine Art America. My work has been prominently displayed on the front page of the artist directory https://fineartamerica.com/artistdirectory. How to get noticed on Fine Art America? Here are some tips.

There are several ways to increase the visibility and discoverability of your artwork on Fine Art America (FAA):

  1. Optimize your listings: Make sure your listings are complete, accurate, and keyword-rich to make them more searchable by potential buyers.

  2. Use tags and keywords: Use relevant tags and keywords to describe your artwork and make it easier for buyers to find your work when searching on FAA. FAA allows up to 500 character tags. Maximize them by including variations: singular/plural, typos. alternate spellings. e.g. wildflower,wildflowers, wild flowers. color, colour.

  3. Share your work: Share your work on social media and other platforms to increase visibility and drive traffic to your FAA listings. FAA does not market your artwork for you. This is your job! I share my FAA listings on Pinterest, Facebook, Instagram, and Twitter, etc.

  4. Participate in challenges: FAA regularly runs challenges and contests that can help increase visibility and exposure for your work. This would be a fun way to gain exposure for your artwork and gain potential comments, and favs.

  5. Engage with the community: Get involved in the FAA community by liking, commenting, and sharing other artists' work. When you leave nice and thoughtful comments on other artist’s artwork, they are likely to return the favor. Also, submit your images to FAA groups where they are relevant.

  6. Utilize FAA's marketing tools: Use FAA's marketing tools, such as email campaigns, to promote your work and reach new audiences.

  7. Use the "FAA Pro" program: If you are interested in selling your original artwork, you can use the FAA Pro program, which allows you to have more control over the production process, pricing, and promotion of your work.

  8. Use SEO: Use SEO techniques to make your artwork appear higher in search results and make it more discoverable by potential buyers on FAA.

By following these tips, you can increase the visibility of your work and attract more potential buyers to your listings on Fine Art America.


Art of Texas State Parks opened on January 12 at the Bullock Museum

Art of Texas State Parks opened on January 12 at the Bullock Museum, Austin. For the first time in the Texas State Park System's 100-year history and in celebration of its centennial, the Texas Parks and Wildlife Department has commissioned Texan artists to paint scenes from their 65 parks, natural areas, and historic sites.

My painting “View Beyond Dogwood, Mission Tejas State Park” is featured in this exhibition. Journey through the rugged mesas of the Panhandle to the steep-sided mountains of Big Bend, the waterways of the Gulf Coast and more in this exhibition on view through April 30.

View Beyond Dogwood, Mission Tejas State Park,
watercolor batik on mulberry paper mounted on canvas, 2020

"Before my visit to the park, I know several points of interest would be a rough replica of Mission Tejas - the first Spanish mission in Texas - and the Rice family log home. At these sites, the sense of history was very tangible. Sitting on log pews raised above the flagstone floor and looking at the fire place made of limestone and petrified wood, I glimpsed the past and imagined the life of settlers. While I was preparing a painting of the mission building, I decided to add dogwood flowers in my composition. Along with the cross on the top of the roof, flowers shaped like a cross remind us of Christ."
- Hailey E. Herrera, Bryan