I recently took part in an interview with CNN alongside other artists, focusing on the topic of selling art online. During the conversation, I provided insights about online marketplaces such as Squarespace. Our input was featured in the article titled "How to Sell Art Online in 2024: The Ultimate Guide."
“Finding your niche also means identifying your audience and who is interested in your work.
You can review previous sales and walk through the customer journey. Was there a specific piece of art that performed particularly well in the past? What feedback have you received from showings? Does your audience know how to buy art, or are they new collectors?
Watermedia and mixed media artist Hailey Herrera didn’t reinvent the wheel when choosing a niche but instead looked to what previously worked offline.
“When deciding to sell art online, I chose my niche based on previous success selling prints at a local gift shop. I noticed that my prints, distinguished by their colorful and unique appearance achieved through watercolor batik techniques, were popular among customers.””
